Brand Reversions from Graham Smith

How would the logos of competing companies look if they changed their places?

Graham Smith answers this question in one of his numerous projects titled “Brand Reversions”, where famous companies change their identities. Most often, they are direct competitors such as Google and Bing, Nike and Puma, Canon and Nikon. But sometimes, Graham swaps the logos of completely unrelated brands (like Blackberry and Flickr) simply because he wants so…